UX copy for two fintech products ​
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I've worked on two fintech products and:
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established voice and tone guidelines
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rewritten legacy copy
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written copy for new products and flows from scratch
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conducted usability tests
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created glossaries
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educated design teams on writing guidelines
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Project details are protected by NDAs with our clients. You can write to me at sidikasehgal@gmail.com to learn more about my work.
Obvious University
Obvious University is a collection of practical how-to guides to build delightful digital products.
I designed the Microcopy module in Obvious University to be a self-serve learning experience. I also hosted a 14-day workshop on Microcopy for the design team at Obvious.
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Case studies for Obvious
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The Obvious team redesigned the website to better represent our work with clients.
I worked closely with designers and illustrators to storyboard all case studies. I wrote 9 case studies to display the business impact of our design work.
Social media strategy
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I formulated Obvious' social media strategy across LinkedIn and Twitter around two core messages:
1. we help businesses scale with design
2. we are craft-oriented
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I work with designers to create visual and video content, and write copy for all posts.
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The Residency
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The Residency is a co-working space within the Obvious office for Bangalore's founders and creatives.
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I manage The Residency end to end — from marketing and customer acquisition to onboarding and payments.
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