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I am a writer and I love telling a good story. 

I use this flair for storytelling to get brands in front of the right users, to build delightful digital experiences and to craft a cohesive brand identity. 

Here is some of the stuff I'm good at:

UX writer

I write clear and crisp microcopy for mobile apps for Obvious' clients.


For Obvious, I write case studies and social media. I manage The Residency, the co-working vertical of our business. 


Obvious is a product consultancy that has designed mobile apps for Flipkart and Swiggy among others. 

Communications consultant

I wrote content for Upraised's landing pages, email campaigns and created their voice and tone guide. 


Upraised is an edtech company that helps people upskill as product managers and find the right opportunities. 

Content and brand strategist

I worked on crafting Openhouse's brand identity, created content for all social media channels and built a student ambassador program. 

I designed an 8-week creative writing program for middle schoolers.


Openhouse is a learning company that is setting up holistic learning centres for children in school. 

Reporter and sub-editor
Civil Society Magazine

I reported and wrote long form stories on education, gender, labour and businesses.


Civil Society Magazine is an independent magazine that looks for stories where mainstream media doesn’t venture. 

I occasionally write about my life and my work. 
I coach people on writing and help them discover their style and niche. 
I have curated articles and books to learn more about UX writing.
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